02
Nov 09

The Perfect local Media Company in 2014

Tomorrow’s Local Social Summit ’09 in London promises to be an interesting and thought provoking day.

I’m speaking in a panel discussion on Local Content & Monetisation although coming from the BBC angle my focus will be more on local content and social opportunities rather than commercial monetisation.

Some key questions I’d like to discuss include:

  • How local is local? What level of localness is most effective?
  • How will the market find the right balance between content providers and content aggregators?
  • The web makes the whole world social, so when does local matter?

The final item of the day will be hosted by Praized’s Seb Provencher and is titled, What does the Perfect Local Media Company Look Like in 5 Years Time.

The slides make for an interesting read and ask some really good questions… I’m looking forward to the session.


12
Oct 09

Guardian Local due for 2010 launch

The Guardian have announced a move into the provision of local news on the web in 2010 with the launch of Guardian Local in three UK cities.

Sarah Hartley, the Guardian local launch editor said:

“While researching developments at the grassroots of community journalism, I’ve been impressed by the range and depth of coverage from local websites and blogs. This experimental project reflects both the shifting nature of journalism and the reality on the ground.”

Recruitment is now underway to find professional bloggers (job title: Beatblogger) to work on the three initial services in Leeds, Cardiff and Edinburgh.

The successful candidate will be a confident blogger, know their yelps from their tweets, have a passion for local news and understand how to build relationships with the local community. A journalism qualification is desirable but not essential.


29
Jul 09

Microsoft to partner with local newspapers for MSN Local News Map

Microsoft, through their MSN Local portal, are hoping to provide local news on a map, in partnership with local newspapers across the UK.

Peter Bale, executive producer of MSN, said: “We are hoping to take feeds from local newspapers and tag every piece of information to a map. Hyper-local news online has never been more important and we think this is a really interesting growth area.”

Very interested to see how this compares with Trinity Mirror’s beta news map in Merseyside which has improved since it’s launch last year but still does not feel very user friendly.

Geo-tagging news content is a really complex task and presenting this on a map defies the usual logic of consuming news in order of importance, can’t wait to see how Microsoft tackle this.

(From Telegraph.co.uk)


16
Jul 09

Northcliffe Local People media briefing

Northcliffe explain the launch of Local Peoplea network of websites for people to get together and discuss the issues affecting their communities“.


10
Jul 09

Birmingham Local Blogs Wire

Following my recent post on Will Perrin’s Talk About Local initiative, Jon Bounds has pushed ahead and created a Birmingham Local Blogs Wire by feeding a selection of blogs about Birmingham through Yahoo! Pipes.

You can read all about the thinking behind the Birmingham Blog Wire here.

Robin Hamman (@cybersoc) and I spent many an hour talking through this type of aggregation during his time at the BBC, primarily as method for BBC Local journalists across the UK to work more effectively with the local bloggers and active websites within their patch.

Sadly we never got past the talking part which is why it’s really great to see something like this finally come alive, hooray!


07
Jul 09

4iP funds local community website project

Talk About Local is aiming to “empower 3,000 people directly in 150 places across nine English regions with a focus on the most disadvantaged areas.” by offering free advice, training materials and support to anyone who wants give their community a voice online.

Run by Will Perrin, the project is starting up in the West Midlands with funding provided by the 4iP/Screen West Midlands/Advantage West Midlands partnership.

Talk About Local plans to work with UK online centres to give people the coaching and skills they need to use simple publishing tools such as popular free blog platforms.

4iP’s Dan Heaf outlines the two main reasons for funding the project on the 4iP blog.

Firstly, it stimulates alternative voices bringing fresh perspectives to the web. This project is all about giving those without a voice online a chance to get themselves heard. With the emphasis on creating local sites we hope the majority of the sites will be local in flavour helping to fill the gap being left by the retreat of traditional local journalism.

Secondly, by giving voices to local activists the project continues to hold those with money and power to account. Again we hope this will take up and enhance the job once done by local newspapers.

Reading all of this made me think of BirminghamB29 which I started almost two years ago and has been gathering pace of late due to the attentions of pindec and citizensheep in particular.

There’s nothing particularly “activist” about the B29 site but as an experiment in local publishing it proves that a truly local site, covering an area small enough to walk around in a few hours, will be of greater relevance and interest than most of the supposedly “local” services offered by the more traditional media.

In fact, my favourite learning from BirminghamB29 site is just how much there is to investigate, to write about, and to get out there and do, in such a relatively small area of the UK.

In case you missed it, the Talk About Local project even gets a specific mention in the Digital Britain report.

4IP and Screen West Midlands are making a major investment in Talk About Local to create hundreds of new community websites by giving community activists the simple skills

I hope that the T.A.L. team don’t get overly hung up on the negative, almost political, focus that the ‘community activist’ tag suggests.

Often the power of a community lies in it’s ability to have fun, to play together, and not simply when a group or individual feels that something needs to change.

…and I still wish that the ridiculous use of the phrase ‘hyperlocal‘ could be banished forever! It’s not hyperlocal, it’s just local.