From Press Gazette:-

A ‘digital kitemark’ to differentiate quality journalism from ‘the noise of the web’ should be introduced, according to a new report published this week.

“A digital kitemark… would identify and differentiate professional journalism amidst the noise of the web,” the report says.

In my experience websites are already pretty good at providing this differentiation already.

A banner that says Guardian, The Times, The Sun or The News of The World or even Bob’s News Blog or Amy’s News Blog pretty much signifies the type of journalism and ‘professionalism’ of those involved.

As for suggesting that the “noise of the web” is inferior, that somebody enthusiastically producing content because they are interested in the subject matter is somehow not as useful or interesting as somebody who has been paid money and told by their boss to write some words on this subject…. huge generalisations I know, but I think somebody might have missed the point somewhere along the line.