James Thornett The views and opinions expressed here are my own and not those of the BBC, my employer.
Cider number 3, Gaymers Original
The new brand was launched in February this year with the aim to promote a “a contemporary and confident cider brand with unisex appeal that has authenticity and taste appeal at its heart.” according to Brand Republic.
The outcome of this work is a dull, boring label and, sadly, the cider within is not much better. It has the orange colour and fizzy texture of a glass of lucozade, although even lucozade has more flavour than this.
It is easily drinkable and I imagine would be very refreshing to drink chilled on a hot summer day but for now I’d be happier with a can of Strongbow from the local off-license.
Name: Gaymers Original, (4.5%)
Label: 2/5
Looks: 3/5
Flavour: 1/5
Texture: 2/5
Total: 8/20
Keep ‘em coming… will you be sampling any of the trendy ‘Nu-Cider’ varieties, such as Magners? Will be interesting to see how these stack up against the more traditional brands.
Yeah, I reckon I will at some point. Actually, Gaymers reminded me of Magners so that doesn’t particularly bode well.