The new brand was launched in February this year with the aim to promote a “a contemporary and confident cider brand with unisex appeal that has authenticity and taste appeal at its heart.” according to Brand Republic.
The outcome of this work is a dull, boring label and, sadly, the cider within is not much better. It has the orange colour and fizzy texture of a glass of lucozade, although even lucozade has more flavour than this.
It is easily drinkable and I imagine would be very refreshing to drink chilled on a hot summer day but for now I’d be happier with a can of Strongbow from the local off-license.
Name: Gaymers Original, (4.5%)
Label: 2/5
Looks: 3/5
Flavour: 1/5
Texture: 2/5
Total: 8/20
Keep ‘em coming… will you be sampling any of the trendy ‘Nu-Cider’ varieties, such as Magners? Will be interesting to see how these stack up against the more traditional brands.
Yeah, I reckon I will at some point. Actually, Gaymers reminded me of Magners so that doesn’t particularly bode well.