Concert on a stick
Marketing genius, a guaranteed money-earner, and a damn fine souvenir as well.Anyone who watched Barenaked Ladies' play live at Birmingham Academy last night was able to leave the gig with an mp3 copy of the entire set, including Boothby Graffoe's superb support slot.
For a mere £20 I now have a delightfully branded 256Mb Barenaked Ladies USB drive (left) containing a DRM-free mp3 of their entire gig, a pdf file of their set list, an mp3 of Boothby's support slot and a pdf of his set list.
The queue of people waiting to part with their cash rather than head for the exit suggested that the merchandise stand was heading for a rather tidy profit for the night.
What a great idea, and extremely well executed - although I'm still not sure how they managed to duplicate so many copies of the USB stick from the desk so quickly.
Labels: birmingham, music



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1 Comments:
HI. I'm despeartely keen to get a copy of the USB player for my girlfriend - wondered if either A you'f d be interested in selling or B know any contacts where I can find one - done searches online and ebay and can't find them anywhere. If you don't mind letting me know on richynobes23@hotmail.co.uk that would be brillaint. thanks very much, Rich PS. Gig was great wasn't it??
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